Yahoo Acquired Aviate To Jump Into Smartphone Industry

Recently Marissa Mayer the” CEO Of Yoo-Hoo” delivered a Keynote at CES 2014 Las Vegas and announces that Yahoo acquired Aviate the Artificial Intelligence Application company to brings new opportunities in mobile platforms. Aviate is a technology which take the advantages of Androids openness to take over your home screen of Smartphone and show those applications and information when they really useful to you. If you look at Yahoo’s finance app every morning or check Facebook at certain time, Aviate will be taking the notes and keeps the track and rearrange your home screen at front and center on the basis of your checking habit. Like Google Now did. Aviates took all information into its database and show you highlights and information at the moment they’re actually needed. While firm still trying to pioneering the tech industry with acquiring small companies, and Yahoo still a $5 billion a year maker company.

Cnet posted "Yahoo arguably needs this kind of technology more than those other companies. The race to dominate platforms, from Smartphones to smart glasses, is in full swing and Yahoo is behind. While some companies are already on the lookout for the next big platform -- Facebook recently paid $2 billion for the virtual reality goggle maker Oculus -- Yahoo has had difficulty making a dent on the current platforms of choice, Smartphones and tablets. That's a problem given that Yahoo's core business, display advertising, is in decline as its hold on consumers seems to be slipping."

Yahoo has been kicked off no.2 website in US, firm has renovate most of the mobile experience in mobile properties, but it still  doesn’t offer a full Smartphone experience because right now Android Phones are ruling the mobile phone industry with quite a big share.